Mobile App Marketing?

Mobile App Marketing?

Need to promote your Mobile App Marketing? Mobile app marketing is part of a very particular segment of digital marketing, with its rules to interpret and logics that shift from push to pull, like in no other channel. The importance of Mobile Marketing Mobile technologies are able to interpret the users’ needs everywhere and at any time…

DIGITAL CONSULTANCY

DIGITAL CONSULTANCY

Why? The digital landscape is ever changing as new technologies are introduced. Its more important than ever to adapt to these changes and seek opportunities that general marketers, in particular, miss out. That’s where I can add value!  Digital Consultancy is a valuable commercial tool for any business, particularly new or e-commerce businesses. It allows businesses to…

USER EXPERIENCE TESTING

USER EXPERIENCE TESTING

Why? Online user behaviour is constantly evolving as new technologies are introduced. It’s more important than ever to adapt to these changes and ensure your online offering matches or exceeds the expectations of your target audience. That’s where Profoundry come in.  What? UX freindly web design starts and ends with people. I can setup and…

DIGITAL PR SERVICES

DIGITAL PR SERVICES

Why? The Digital media landscape has had an influx of publishers and individuals influencing buyer’s behaviour. Utilising these outlets is key to increasing your brands exposure and results. Having an external professional to source and negotiate digital PR relations can greatly improve your Digital PR Strategy. What? Digital PR is about combining traditional PR with content marketing,…

CONVERSION RATE OPTIMISATION

CONVERSION RATE OPTIMISATION

Why? Are you concerned about your site’s conversion rate? A great deal of online marketing investment goes into driving visits to your website, not ensuring those visits convert. In today’s highly competitive online environment businesses can’t be complacent. That’s where Profoundry come in! What? CRO or Conversion Rate Optimisation focuses on creating a clear logical…

OUTREACH

OUTREACH

Why? A content marketing strategy is pointless if no one ever finds or reads that content. Outreach is the answer but must be established from the start, not as an after thought at the end of a campaign. That’s where Profoundry come in! What Outreach is not just a way to build links. It should be…

CONTENT MARKETING

CONTENT MARKETING

Why? Gone are the days where a 3 page website carries any muster with an online audience. You can have the best copywriters on your team, but they won’t be able to do anything of note if they’re restricted to a mundane content strategy that stifles creativity. Users want to see personality and insightful information…

SEARCH MARKETING

SEARCH MARKETING

Why? The search marketing landscape has changed a great deal in the last 36 months. Google have introduced a raft of new features and algorithm updates to increase personalisation, quality and relevance. These updates have also diminished the effects of ranking focused SEO techniques such as link building. For online businesses, treading the SEO minefield and…

DIGITAL STRATEGY

DIGITAL STRATEGY

Why? Strategy is one of the core pillars of successful digital marketing.  The digital marketing landscape is consistently changing so online marketing strategies must evolve to keep up. A business or brand should ideally have one over-arching digital strategy and then more specific plans for various channels/objectives. What My Digital Strategy service can cover and…