CONTENT MARKETING

Why?

Gone are the days where a 3 page website carries any muster with an online audience. You can have the best copywriters on your team, but they won’t be able to do anything of note if they’re restricted to a mundane content strategy that stifles creativity. Users want to see personality and insightful information from a brand, whatever the size or industry. To compete with this content focus, brands must understand their audience habits, behaviour and trends. That’s where Profoundry comes in!

What?

I offer thought out & creative Content Marketing services that have your target customer at its core. An off and onsite content marketing strategy is the best way to utilise your staff and company’s industry knowledge. Whether its the strategy, training, creation or promotion of content, I can help. Content examples may include:

  • Data Visualisations
  • Video Guides
  • Author Series
  • Opinion Pieces
  • Whitepapers
  • Online Press Releases

How?

I collaborate closely with your team to get a true understanding of your customer & business. I then look to apply this knowledge to produce a strategy containing content marketing campaigns designed to get you brand exposure and quality visits. I feel it’s important to think of any offsite work being about marketing, not gaming algorithms or placing links. Once complete a content marketing strategy or plans tends to lead onto five key stages:

    • Content Research
    • Content Brainstorm
    • Content Creation
    • Content Outreach
    • Content Tracking