The Digital media landscape has had an influx of publishers and individuals influencing buyer’s behaviour. Utilising these outlets is key to increasing your brands exposure and results. Having an external professional to source and negotiate digital PR relations can greatly improve your Digital PR Strategy.
Digital PR is about combining traditional PR with content marketing, social media and search to transform static news into conversations and speaking directly to your target audience online. We can now use social media, blogs, reviews and content to not just share news, but create dialogue & connect.
I offer a range of services that help brands establish a Digital PR Strategy and source online influencers / outlets to deliver their message to the masses. Services include:
- Competitor PR Audit
- Influencer Outreach
- Outreach Training
- PR Agency Audits
- Content Re-purposing
- Digital PR Tracking / Reporting
I collaborate closely with your team to get a true understanding of your business and its needs. Once I have established your target audience, content and offering, I tailor a range of Digital PR services to help you achieve KPI’s.