USER EXPERIENCE TESTING

Why?

Online user behaviour is constantly evolving as new technologies are introduced. It’s more important than ever to adapt to these changes and ensure your online offering matches or exceeds the expectations of your target audience. That’s where Profoundry come in. 

What?

UX freindly web design starts and ends with people. I can setup and run user experience (UX) testing that records how real users interact with your website. I then analyse the data results to produce a recommendations report that expose and challenge assumptions. These changes can effect a wide range of KPI areas including:

  • Reduce the Bounce Rate
  • Increase Time On Site
  • Improve Brand Perception
  • Increase Returning Visits
  • Increase Conversions

How?

I collaborate closely with your tech/development team to implement the tracking code across the site.  I then monitor the data until I have enough to demonstrate average user behaviour and produce a report & recommendations. This process can be completed by me as a one-off or several times per year.